{"id":150795,"date":"2025-05-11T09:10:28","date_gmt":"2025-05-11T07:10:28","guid":{"rendered":"https:\/\/www.goodthingsguy.com\/?p=150795"},"modified":"2025-05-11T09:10:28","modified_gmt":"2025-05-11T07:10:28","slug":"champion-moms-the-real-heroes-behind-south-africas-football-stars","status":"publish","type":"post","link":"https:\/\/www.goodthingsguy.com\/business\/champion-moms-the-real-heroes-behind-south-africas-football-stars\/","title":{"rendered":"Champion Moms: The Real Heroes Behind South Africa\u2019s Football Stars!"},"content":{"rendered":"<h2>Before the crowds cheered and the jerseys were worn with pride, it was Champion Moms who saw greatness long before the world did.<\/h2>\n<p>&nbsp;<\/p>\n<p><em>South Africa (11 May 2025)<\/em> &#8211; While stadiums roared and rivalries ignited across the pitch this weekend, Carling Black Label did something different. Just ahead of one of South Africa\u2019s biggest football moments, the brand took a step back from the goals and glory to pay tribute to the women behind the scenes&#8230; the mothers who raised champions.<\/p>\n<p>This Mother\u2019s Day, Carling released a powerful new video across its digital platforms, turning the spotlight onto the hearts and homes where true greatness begins. As part of its ongoing <strong>Champion Moms<\/strong> initiative, the brand partnered with two players from Soweto\u2019s iconic football clubs, Mduduzi Shabalala and Thalente Mbatha, to honour their mums in a way that\u2019s deeply personal and incredibly moving.<\/p>\n<p>Before Mduduzi wore the Amakhosi jersey, he was a young kid with a ball and a dream. His mother remembers how that dream first began to show itself.<\/p>\n<blockquote><p><span style=\"color: #ff0000;\">\u201cWe bought him so many shoes. But there were always holes in them,\u201d she recalls. \u201cThat\u2019s how we knew \u2014 wherever he was, he was playing football. That\u2019s where it all began.\u201d<\/span><\/p><\/blockquote>\n<p>For Thalente\u2019s mother, her son\u2019s journey was marked by a name that carried meaning from the very beginning.<\/p>\n<blockquote><p><span style=\"color: #ff0000;\">\u201cWhen they asked me what I would name him, I just said Thalente,\u201d she says. \u201cI don\u2019t know why. I think it was my way of manifesting that he would be talented.\u201d<\/span><\/p><\/blockquote>\n<p>These reflections form part of a heartfelt digital tribute that blends quiet, personal moments with words that resonate across generations. In one scene, Mduduzi surprises his mother at home:<\/p>\n<blockquote><p><span style=\"color: #ff0000;\">\u201cWhat are you doing here?\u201d she asks. <\/span><\/p>\n<p><span style=\"color: #ff0000;\">\u201cI came to visit you,\u201d he replies. <\/span><\/p><\/blockquote>\n<p>Her response is brief but full of history.<\/p>\n<blockquote><p><span style=\"color: #ff0000;\">\u201cThank you so much for everything you have done for the family. I love you.\u201d <\/span><\/p>\n<p><span style=\"color: #ff0000;\">\u201cI love you very much,\u201d Mduduzi answers.<\/span><\/p><\/blockquote>\n<p>A similar moment unfolds between Thalente and his mother.<\/p>\n<blockquote><p><span style=\"color: #ff0000;\">\u201cIs it really you?\u201d she asks with disbelief. \u201cI am very proud of you and the person you have become.\u201d<\/span><\/p>\n<p><span style=\"color: #ff0000;\">To which he replies: \u201cYou are my champion too, Ma. I love you.\u201d<\/span><\/p><\/blockquote>\n<p>You can watch the emotional video below:<\/p>\n<p><iframe loading=\"lazy\" title=\"Carling Black Label #ChampionMom\" width=\"810\" height=\"456\" src=\"https:\/\/www.youtube.com\/embed\/WywaHd6Zwo4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>The content piece is part of the broader <strong>Champion Moms<\/strong> campaign, which invites South Africans to reflect on the most impactful advice or encouragement they\u2019ve received from their mothers. Throughout the week, selected messages from fans will appear on digital billboards across the country, turning everyday public spaces into living love letters.<\/p>\n<blockquote><p><span style=\"color: #ff0000;\">Kerryn Greenleaf, Brand Director for Carling Black Label, explains the campaign\u2019s purpose: \u201cWe live in a country where mothers are the first teachers, the first believers, the first protectors. This campaign isn\u2019t about football glory, it\u2019s about the unseen work of mothering, and the words that keep us going long after we leave home.\u201d<\/span><\/p><\/blockquote>\n<p>In the final moments of the video, respected commentator Baba Mthethwa delivers a closing line that echoes well beyond the screen.<\/p>\n<blockquote><p><span style=\"color: #ff0000;\">\u201cA mother\u2019s love is unrivalled. End of the story.\u201d<\/span><\/p><\/blockquote>\n<p>This Mother\u2019s Day, Carling Black Label reminds South Africans that greatness begins at home \u2014 and that every champion we know was raised by one.<\/p>\n<p>To share your own #ChampionMom words, visit Carling Black Label\u2019s social media pages.<\/p>\n<figure id=\"attachment_150801\" aria-describedby=\"caption-attachment-150801\" style=\"width: 1152px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-150801\" src=\"https:\/\/www.goodthingsguy.com\/wp-content\/uploads\/2025\/05\/whatsapp-image-2025-05-10-at-104035.jpeg\" alt=\"Champion Moms: The Real Heroes Behind South Africa\u2019s Football Stars!\" width=\"1152\" height=\"672\" srcset=\"https:\/\/www.goodthingsguy.com\/wp-content\/uploads\/2025\/05\/whatsapp-image-2025-05-10-at-104035.jpeg 1152w, https:\/\/www.goodthingsguy.com\/wp-content\/uploads\/2025\/05\/whatsapp-image-2025-05-10-at-104035-300x175.jpeg 300w, https:\/\/www.goodthingsguy.com\/wp-content\/uploads\/2025\/05\/whatsapp-image-2025-05-10-at-104035-1024x597.jpeg 1024w, https:\/\/www.goodthingsguy.com\/wp-content\/uploads\/2025\/05\/whatsapp-image-2025-05-10-at-104035-768x448.jpeg 768w\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\" \/><figcaption id=\"caption-attachment-150801\" class=\"wp-caption-text\">Photo Credit: Carling Black Label | Supplied<\/figcaption><\/figure>\n<hr \/>\n<h6><em>Sources: Carling Black Label\u00a0<\/em><\/h6>\n<h6><em>Don\u2019t ever miss the Good Things. Download the Good Things Guy App now on\u00a0<a href=\"https:\/\/apps.apple.com\/us\/app\/good-things-guy-news\/id1485106885\" target=\"_blank\" rel=\"noopener noreferrer\">Apple<\/a>\u00a0or\u00a0<a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.goodthingsguy.app\" target=\"_blank\" rel=\"noopener noreferrer\">Google<\/a>.\u00a0<\/em><\/h6>\n<h6><em>Do you have something to add to this story? Please share it in the comments or follow GoodThingsGuy on\u00a0<a href=\"https:\/\/www.facebook.com\/goodthingsguy\" rel=\"noopener\">Facebook<\/a>\u00a0&amp;\u00a0<a href=\"https:\/\/www.twitter.com\/goodthingsguy\" rel=\"noopener\">Twitter<\/a>\u00a0to keep up to date with good news as it happens, or share your good news with us by\u00a0<a href=\"https:\/\/www.goodthingsguy.com\/submit-a-story\/\" target=\"_blank\" rel=\"noopener noreferrer\">clicking here\u00a0<\/a>or click the link below to listen to the Good Things Guy Podcast with Brent Lindeque \u2013 South Africa\u2019s very own\u00a0<a href=\"https:\/\/www.goodthingsguy.com\/about-us\/\" target=\"_blank\" rel=\"noopener noreferrer\">Good Things Guy<\/a>. He\u2019s on a mission to change what the world pays attention to, and he truly believes there\u2019s good news around us. In the Good Things Guy podcast, you\u2019ll meet these everyday heroes &amp; hear their incredible stories:<\/em><\/h6>\n<p><iframe loading=\"lazy\" src=\"https:\/\/iframe.iono.fm\/c\/6977?layout=modern\" width=\"100%\" height=\"535\" frameborder=\"0\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<h6><em>Or watch an episode of Good Things TV below, a show created to offer South Africans balance in a world with what feels like constant bad news. We\u2019re here to remind you that there are still so many good things happening in South Africa &amp; we\u2019ll leave you feeling a little more proudly South African.<\/em><\/h6>\n<p><iframe loading=\"lazy\" title=\"Danny Painter Gets Real About Grief, Healing and Her Life After Loss\" width=\"810\" height=\"456\" src=\"https:\/\/www.youtube.com\/embed\/QGCErP8VRXw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Before the crowds cheered and the jerseys were worn with pride, it was Champion Moms who saw greatness long before the world did. &nbsp; South Africa (11 May 2025) &#8211;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":150805,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[420,226],"tags":[4362,423,2265,4361,12,11,295,812,103,206,84],"class_list":["post-150795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertorial","category-business","tag-ab-inbev","tag-advertorial","tag-beer","tag-carling-black-label","tag-dont-miss","tag-featured","tag-lifestyle","tag-mothers-day","tag-social-media","tag-south-africa","tag-video"],"featured_image_urls":{"medium":"https:\/\/www.goodthingsguy.com\/wp-content\/uploads\/2025\/05\/screenshot-2025-05-11-at-90528am-300x217.jpg","large":"https:\/\/www.goodthingsguy.com\/wp-content\/uploads\/2025\/05\/screenshot-2025-05-11-at-90528am-1024x742.jpg","thumbnail":"https:\/\/www.goodthingsguy.com\/wp-content\/uploads\/2025\/05\/screenshot-2025-05-11-at-90528am-150x150.jpg","medium_large":"https:\/\/www.goodthingsguy.com\/wp-content\/uploads\/2025\/05\/screenshot-2025-05-11-at-90528am-768x556.jpg","1536x1536":"https:\/\/www.goodthingsguy.com\/wp-content\/uploads\/2025\/05\/screenshot-2025-05-11-at-90528am-1536x1113.jpg"},"appp_media":null,"yoast_head":"<!-- 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